As an SEO specialist in the Philippines, I rely on data-backed strategies and powerful SEO tools to help clients rank on Google. In this blog, I’ll share the top 10 SEO tools used by Filipino experts in 2025 — tools that deliver real results.
Here are the top 10 SEO tools trusted by Filipino SEO professionals in 2025
1. Ahrefs – Top SEO Tool Used by Filipino Expert
Arguably the most powerful SEO suite for link building and competitor research. I use this to:
- Check backlinks of top-ranking competitors
- Find low competition keyword opportunities
- Monitor domain authority and link growth
Pricing: Starts at $99/month
PH Tip: Great for agency-level or shared access with fellow freelancers – Learn more at Ahrefs
2. Google Search Console (GSC)
A free tool every website must use. Perfect for:
- Checking index status
- Tracking keyword positions
- Identifying crawl errors and Core Web Vitals issues
Pricing: Free
Pro Tip: Use GSC filters to analyze clicks/impressions by page + country (PH focus). Check Google Search Console
3. Ubersuggest
Affordable and beginner-friendly. Perfect for:
- Keyword research
- SEO audits
- Tracking rankings in the Philippines
Pricing: Lifetime plan available (₱5,000–₱10,000)
Why I Use It: Clean interface + solid for client presentations. Try Ubersuggest
These SEO tools used by Filipino experts are beginner-friendly yet powerful enough for competitive research.
4. Screaming Frog SEO Spider
Desktop crawler ideal for full technical audits. Great for:
- Detecting broken links
- Checking duplicate content
- Analyzing meta data in bulk
Pricing: Free (500 URLs), Paid available
Use Case: Excellent for site migrations and fixing on-page issues
5. Surfer SEO
Helps in writing optimized blog content with data-driven suggestions. I use this to:
- Improve content score based on competitors
- Optimize headings, keyword density, etc.
- Write client blogs that rank
Pricing: Starts at $29/month
Local Edge: Works great when targeting Philippine-based keywords
6. Google Analytics 4 (GA4)
Helps me measure the real impact of SEO:
- Track user behavior
- Set up goals/conversions
- Analyze traffic by channel & location
Pricing: Free
Integration Tip: Connect GA4 with GSC for deeper SEO insights
7. RankMath (WordPress Plugin)
If you’re using WordPress, this is a must:
- Real-time on-page SEO scoring
- Schema markup
- Easy XML sitemap management
Pricing: Free + Pro version
Why Pinoys Love It: Lightweight and beginner-friendly
8. Canva
Not strictly SEO, but helps with:
- Creating engaging blog graphics
- Social posts for content distribution
- Infographics for backlinks
Pricing: Free + Pro
Pro Tip: Use branded visuals to increase shareability and SEO value
9. GTmetrix
Checks site speed and Core Web Vitals:
- Identify slow-loading resources
- Monitor TTFB and page size
- Recommend optimizations
Pricing: Free + Pro
For PH Clients: Important for improving mobile experience (common issue in PH)
10. AnswerThePublic
Great for finding long-tail question-based keywords:
- Visual keyword map
- Instant blog topic ideas
- Use it for FAQ schema content
Pricing: Limited free access, paid plans available
Pro Tip: Combine with Ubersuggest or GSC to prioritize traffic-driving topics
Conclusion
These are the most trusted SEO tools used by Filipino experts in 2025 to drive traffic, improve rankings, and deliver ROI.
👉 Need expert help using these tools to grow your traffic?
Let’s talk. I offer customized SEO strategies for Philippine businesses — Contact Me Here.